We think we know what our deliverables are.
A report written, edited, and turned in to an editor. A prospectus written and published. An application drafted, polished, published, submitted to the grantor. A photograph captured and edited and submitted. A garden weeded. A dinner cooked. A team built? A boat launched?
You and I have different jobs, most likely. We each have a way of crafting a solution to our professional problems. Stand and fight. The Socratic Method. Machiavellian Strategy. The Golden Rule. Citing the Federal Code or the company manual, or what have you.
How ever you do it, this is my contention: “craft” amounts to how you solve a problem. How you learn about the possibilities and come up with an elegant solution. How you try to make your life, your world, your job, your team, or the assignment you are now working on a little easier for the next person to come along.
Not a pejorative. Not as in “You are so *crafty,* aren’t you?” (spoken in the same tone as the phrase ‘Oh, that is so *Berkeley*!’) Not.
Craft as word and as concept should stand alone. It is brave imagining; it is careful and thoughtful construction. It is dignified. It is true artistry. Think of it as in ‘the craft of writing.’
Anyone who thinks of craft’s true definition otherwise deserves to be put on the cast of a Reality TV program called When the Zombies Take Over Your Local Mall.